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CONTENT MARKETING CONFERENCE
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2019/01/21
SAN FRANCISCO, CA
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MORE THAN 45 TOP SPEAKERS
MARKETING CONFERENCE 2019

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Best workshops for marketers and SMM specialists!
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WHERE

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VISIT HOTEL WEBSITE
AIRPORT PICKUP
We’ll pick up from airport while you comfy on your ride.
BREAKFAST INCLUDED
We’ll pick up from airport while you comfy on your ride.
BEACH BBQ PARTY
We’ll pick up from airport while you comfy on your ride.

Our Speakers

TOPICS
Career opportunities in marketing
Thomas Richards

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Sarah Roberts

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Robert Collins

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Opportunities
Marketing
Sponsors
1790
SPEAKERS
9.6
RATING
50
WORKSHOP
260
SUCCESS STORIES
CONFERENCE SCHEDULE

Event Schedule

Journée
2024-10-12
BreakFast image
08:40 - 09:30
BreakFast

The Conference BreakFast of the GCEG 2019 will be hosted at the amazing restaurant CologneSky on the 28th floor (about 100m above the ground) of the Cologne Triangle Tower. This Tower in the heart of Cologne combines elements of modern gastronomy with a beautiful view across the city, creating a unique atmosphere.

Opening conference image
08:47 - 10:00
Opening conference

The conference will begin with registration at 7:30 a.m. on Thursday, May 9th, and the final session will wrap up by 4:30 p.m. on Friday, May 10th. Keep checking back for exciting announcements of additional sessions between now and the conference!

Opening conference image
Brian Brown
Art Director, Royal Theater of Scotland
Business Value of IT image
10:15 - 11:30
Business Value of IT
  • Business method innovations and firm value: an empirical investigation – Prof. Anandhi Bharadwaj
  • Can the mobile internet bridge the digital divide? A Large-Scale empirical investigation – Prof. Karthik Babu Nattamai Kannan, Prof. Sri Narasimhan, Prof. Eric Overby
  • From supply chains to demand chains: evidence from field research in the medical equipment industry – Prof. Ravi Aron
Business Value of IT image
Scott Parker
Senior Designer
Business Value of IT image
Brian Brown
Art Director, Royal Theater of Scotland
Break image
11:00 - 12:00
Break

The Conference Dinner is traditionally a highlight in the social programme of all GCEGs and provides an opportunity for the participants to relax and enjoy meeting outside the scientific programme.

Crowd Markets and the Gig Economy image
13:15 - 14:15
Crowd Markets and the Gig Economy
  • Dockless bike sharing: convenience or congestion? – Prof. Karthik Kannan, Yipu Deng, Prof. Zaiyan Wei
  • Angles and crowds – Prof. Anand Nandkumar, Prof. Deepa Mani, Prof. Prachi Deuskar, Abhishek Bhatia
  • To purchase or to patronize? An experiment to investigate technology consumers’ support for reward-based crowdfunding – Prof. Indranil Bose, Shankhadeep Banerjee
Crowd Markets and the Gig Economy image
Tim Johnson
Finance Director
Crowd Markets and the Gig Economy image
Brian Brown
Art Director, Royal Theater of Scotland
Break image
14:00 - 15:00
Break

The Conference Dinner is traditionally a highlight in the social programme of all GCEGs and provides an opportunity for the participants to relax and enjoy meeting outside the scientific programme.

Technology and Consumer Behaviour image
15:00 - 17:00
Technology and Consumer Behaviour
  • Social learning in prosumption: evidence from a large randomized field experiment – Prof. Ravi Bapna, Joseph Golden, Prof. JaeHwuen Jung, Prof. Tianshu Sun
  • Harnessing digitized patient engagement capabilities in healthcare operations – Prof. Pankaj Setia
  • Service quality & privacy concerns: insights from a survey of microenterprises in Sri Lanka, India & Bangladesh – Abhishek Chanda, Vigneswara Ilavarasan
Technology and Consumer Behaviour image
Steve Nelson
Bussiness Analyst
Technology and Consumer Behaviour image
Scott Parker
Senior Designer
Digital Platforms and New Updates image
15:00 - 16:00
Digital Platforms and New Updates

Our 2019 conference speakers again offer an highly attractive mix of technical, market, management and economy experience and skills. Introductions are published in our monthly email newsletter and some special newsletter editions in 2019.

Digital Platforms and New Updates image
Brian Brown
Art Director, Royal Theater of Scotland
Digital Platforms and New Updates image
Scott Parker
Senior Designer
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    Lunch and Networking

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    Lunch & Networing
    Talk to the Editors Session

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    $80.00

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    Coffee-break & Networing
    Keynote talk

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